Research and Planning: E4 and the Brief

The current CEO of Channel 4 is Alex Mahon (previously David Abraham) although it is a publicly owned corporation whose board is appointed by OFCOM, in agreement with the Secretary of State for Culture, Media and Sport.

E4 first launched on the 18th of January 2001 (16 years ago)

E4 host shows such as: The Goldbergs, The Cleveland show, The O.C., Smallville, Big Bang Theory E.T.C

E4's primary audience are people around the ages 16-34 who enjoy such shows as comedies, and reality shows such as The Big Bang Theory, My Name Is Earl and Made In Chelsea, all these shows are shown during early peak. According to https://www.slideshare.net/08ahmeda/e4-demographic the majority of people who watch E4 are females around and under the ages of 18-24.     

E4's secondary target audience is towards the females bias and ages between 16-34 or housewives. Shows such as 2 Broke Girls, Misfits and The inbetweeners are shown during late peak.

Channel 4 which is owned by the same broadcaster aim towards the female bias mostly also with a few acceptations during breakfast, daytime and post peak.

E stings are short 10 second videos/animations before and after a show



This short is an comedy short based towards people who enjoy a play on words/ rhyming.The short is about a man with a horse head rhyming about mothers day.



This short is a comedy,science short aimed towards people who enjoy both much like The Big Bang Theory. The short shows the evolution of a fish that eventually becomes a man.


This comedy short is a comedy short based towards people who like animals. the short starts with a large chicken head with a small helicopter flying towards giving a feeling of depth of field when suddenly the chicken eats the helicopter revealing that the chicken is a large Godzilla sized animal.

I like the first short because its a short in comparison to the other E Stings as this short uses rhyming to create comedy. The other short is enjoyable as it mixes comedy with the theory of evolution so people who enjoy science will also like the comical aspect to this short. The last short was enjoyable also as the use of vision portrayed the chicken being close to the viewer while the helicopter is very distant but it is then revealed that the chicken is extremely large and is right next to the helicopter.