Tv Advert Evaluation

The brief we was given was to re brand and already existing Unilever product such as sure or Flora and make them for a new target audience. we decided ti re-brand the pot noodle product for rich (upper class people) as pot noodle actual adverts target towards the working class people. we decided that we wanted the advert to be in a mansion so we decided to use a green screen for our video since we didnt have access to a actual mansion. we spent very little time on filming as we were able to film what we needed very quickly, instead we spent most of our time editing as editing with a green screen is very time consuming. our advert follows a butler who is making a pot noodle and then proceeds down different rooms till they reach the "master". afterwards the butler leaves and the "master" starts to eat the pot noodle, after a couple of seconds they start eating berserk for s short time before beginning to regularly eat. i think that overall we did very well to re brand to a different audience and our end video is very effective with what we wanted to do.  

TV adverts feedback

Questions

Production schedule

Pre-Production Process Paper-Work

·      Initial Idea post (proposal)

·      Shot list 

·      Storyboard 

·      Location Recce ideas/photos 

·      Releases for location (please black out names)

·      Releases for talent (please black out names) 

·      Budgeting sheet (if used) 

·      Prop/costume list 

·      Risk Assessment 

·      Production Schedule   

Initial Ideas

Tv Advert

-        Sure: for lazy people

-        People sat at home doing nothing

-        Staring at running shoes then walking away

-        Someone lying in bed then spraying themselves

-        Pot Noodle: for rich people

-        Butlers/Maids

-        Served on a silver platter

-        Posh people

-        Someone is served the Pot Noodle

- Lipton Ice Tea: for younger people

- Lots of colour

- Young people playing then getting out of breath and needing a drink

-        Funny/Comedy Advert

Tv Advert

Shot Number	Location	What is happening?	Types of shot	Sound
1	W16	Someone sat on their sofa. They are talking to themselves.	Medium shot	Classical Music
2	W16	Butler puts the Pot Noodle on the counter-top.	Close up shot	Classical Music
3	W16	Butler puts the kettle on.	Close up shot	Classical Music
4	W16	Butler pours the water in to the Pot Noodle cup.	Close up shot	Classical Music / Voiceover
5	W16	Butler puts the pot noodle on to the silver platter.	Close up shot	Classical Music / Voiceover
6	W16	Butler walks out of the kitchen and takes the Pot Noodle to the person.	Close up/medium shot	Classical Music / Voiceover
7	W16	The person takes a mouthful of the food slowly.	Close up/medium shot	Classical Music / Voiceover
8	W16	The person then wolfs down the rest of the Pot Noodle.	Medium shot	Heavy Metal Music
9	W16	The person is sat there with sauce dripping down their face.	Medium shot	Heavy Metal Music
10	W16	The person wipes their face gently with a napkin.	Close up shot	Heavy Metal Music Change to Classical Music
11	W16	Focus shot on the pot noodle with the words ‘You don’t need a blue collar to enjoy’ next to it.	Close up/medium shot	Classical Music
12	W16	Pot Noodle focus shot on the silver platter.	Close up shot	Classical Music

Props/Costume List

·      Butler outfit

·      Silver Platter

·      Chair

·      Pot Noodle

·      Posh outfit

·      Kettle

·      Green Screen

·       Camera x2

·      Tripod x2

Pre-Production Process Paper-Work

•      Budgeting sheet (if used) √

•      Production Schedule

TV Advert Video