Music Video Production - Styles, Conventions and Techniques.

In- concert (live footage)

This term means that footage from a live show or concert has been taken and is used within the music video. These videos are suited for people who enjoy going to concerts or like the feeling of them.
BMTH - Avalanche
 
This video is a good example of a live footage music video as the band is know for having very successful concerts and shown their best moments within concerts to create a music video with lots of energy and excitement.

Narrative and Interpretive

These videos are created to fit within the song and create a story that the viewers and both hear and see. These videos are created for people who enjoy stories and like to see what the meaning of a song is on a visual level, these videos can be very narrative or they can have no narrative at all.

Jamie Lawson - Wasn't Expecting That

This video is very good as Jamie Lawson sings about things he didn't expect, although it can be confusing as the song is in reverse with the music video so the lyrics don't match with what can be visually seen.

Surrealist/Absurdist

These videos are very unconventional and surprising and may contain very little narrative. People who may these videos are ones who may enjoy videos that are random and out of context, things that contain little meaning or relevancy. 


This video is a good example as the lyrics and video have nothing to do with each other as the video is created to serve as a comical visual while the lyrics are played.

Impressionist

These videos try to capture the emotional tone of the music rather than the literal meaning of the lyrics.

This video is a good example as the visuals along with the music create a very peaceful and aesthetically pleasing feeling especially the establishing shot as the bubbles are in focus and the guitar plays over, the shot also contains very nice lighting giving more enthuse on the visuals.

Inter-textual

These videos are a reference to other subjects. Media such as movies, events, text, a person or any other other historical or cultural reference.
This video is a good example as the music video contains it's own animation related to the Black Panther film it also contains small clips form the film itself.

Animation

Videos which are wholly or partly animated in some way.
All of the gorillaz videos are perfect example of animated music videos as their whole style is animation as even the characters representing them are animated people.

Lip-Sync

A performance video that might require the artist to mime the lyrics so they appear synced to the track.
           
this video is good as James Blunt is see in real time as everything around him is moving as extremely fast speeds as he sings.

Cutting to the beat

Cutting shots to match the beat of the music helps establish a rhythm to your edits.

This video contains good cuts that match the beat of the music at certain points throughout the video.

Post-production effects

Visual effects are used for a number of reasons visually pleasing effects can make the audience more interested in the music video.
This video contains a wide range of Post-production effects throughout giving it a very aesthetically pleasing video for audiences.